The Rich Media Ride

Underholdende animationsvideo om de kreative
muligheder i online reklamebannere

Kunde: Adform · Længde: 2:17 · 359 ord

2. film i rækken produceret for Adform. Filmen forklarer kort om det nemme ved den kreative del af Adforms online marketing platform. Historien er selvfølgelig sat på spidsen for at skabe et sjovt og humoristisk plot hvor alle features i Adforms online platform er flettet elegant ind.

Voice-Over Tekst

Let’s take a ride with Adform’s insanely creative Rich Media Suite...

Jean Pierre is the brand manager of a major European clothing line and have this huge advertising budget. He spends every cent but no one really cares.

The Competitors billboards are always 10 houses taller, print ads are lost in the crowd, radio spots are ignored and there are zero to no response on traditional display advertising.

This of course makes Jean Pierre wonder about alternatives: Like retreating from his job and growing eco vegetables, becoming a full-time dad, or just throwing himself off a bridge.

But just as his brand awareness chart hits rock bottom, art director Mike Idea Johnson comes along. He is celebrating this mind-blowingly successful rich media campaign with Emma from Adform.

Mike talks about how consumers are moving from traditional mass media to online channels, and how rich media with it’s multi-device support and endless creative possibilities are the next wave in customer engagement.

Emma mentions how Adform’s Rich Media Suite makes it easy to plan and execute campaigns and how Adforms rich media suite makes it easy top plan and execute campaigns with full support for all formats, efficient workflows, drag and drop creative toolkit and dedicated reporting.

So – in a final act of desperation Jean Pierre puts all his trust in Mike and Emma. Using Adform’s Rich Media Suite they cook up an incredibly engaging and viral campaign in no time. Featuring: snapshots sent from mobile devices directly to banners, ‘dress-as-a-fashionista’ in-banner game, in-banner social media sharing and live streaming from the catwalks of Milan.

Spellbinding consumers world-wide. Spreading the brand story from the Bavarian mountains to the plains of Africa. People – and animals – fight to get a glimpse of the campaign.

Jean Pierre becomes famous over night. Customers are queing up in front of his brand stores and his clothing line is featured on evert front-page worth mentioning. And Mike – he gets endless creative freedom with future campaigns, teams up with Adform and invents the insanely creative tele-porter banner format.

Trust me: You don’t want to miss a ride with Adform’s Rich Media Suite.
Making display advertising – simple, relevant, rewarding!