How to be
Business Intelligent

Underholdende brand video om Business Intelligence

Kunde: Affecto · Længde: 2:02 · 312 ord

Branding film/animation der på en let og underholdende måde (og ved brugen af en superman maskot) forklarer Affectos kernekompetence Business Intelligence. Plottet er et drama mellem tre nøglekarakterer hos en typisk kunde: En CEO, en Business Intelligence Manager og en IT Manager. Der hersker kaos inden Affecto rykker ind med rådgivning og ekspertise som i bedste halvfjerdser stil personificeres af en sjov maskot.

Voice-Over Tekst

This is a story about how to be - or not to be - business intelligent...

Meet Robert. He is the executive of - well it could be any company - but let’s just call it Hot Air Incorporated. Selling hot air on a big scale is a tough game. Overall sales are declining but Robert can’t pinpoint the exact cause and therefore can’t plan the right strategy.

So Robert calls his Business Intelligence Manager Mark, and orders a report on his desk tomorrow morning 9 AM sharp containing Market Shares, Share-of-wallet, Sales Reps Activities and Pipeline Analysis. Mark of course can’t meet the tight deadline because IT-manager Peter can’t supply the correct data in the right quality. This of course makes Robert absolutely furious with Mark who starts batting Peter in the head for better information which he is still unable to supply.

Just as the whole situation is about to blow up Mr. Affecto comes flying in the door. He presents our three troubled souls to the benefits of Affecto’s business intelligence solutions. Peter can collect quality data, Mark can deliver correct reports on time and Robert gets full transparency in reporting and information exchange enabling him to keep business strategies on track.

So without hesitation Robert contracts with Mr. Affecto to deliver business intelligence strategy, planning, implementation and support. Resulting in a straight line of information directly from the company floor to Robert’s desk via a control-panel made out of dashboards for each area of interest from production, marketing and sales to HR, finance and management.

Robert now has instant access to all the information he needs. And he quickly pinpoints the cause of the declining sales: Customers prefer hot air packaged in national colors. So he quickly restructures the production - making customers happy, turning around sales and ultimately improving the bottom line.

Now THAT’s being business intelligent!